The URBN HOOP® has won the ISPO AWARD 2025!
October 2025
The URBN HOOP® – The Reinvented Streetball Hoop – has officially been awarded the ISPO Award 2025, making it one of the most innovative sports products of the year!
The ISPO Award is one of the most prestigious innovation awards in the global sports industry. An independent jury of experts from sports, design, retail, and media evaluates submissions according to strict criteria such as level of innovation, functionality, sustainability, quality, and design.
This award not only confirms the technical and design innovation of URBN HOOP®, but also strengthens our presence in the international market.
We are particularly proud that, to our knowledge, URBN HOOP® is the first streetball or basketball hoop in the long history of this sport to be honored with an international innovation and design award. This milestone underlines our mission to redefine streetball.
This success is the result of the collective effort of our entire team. Every single person contributed to URBN HOOP® being recognized as a “gamechanger.” For that, we say: Thank you.
