URBN HOOP® – The new game begins.

Streetball is more than just a game. It’s expression, attitude, movement. And that’s exactly what URBN HOOP® was built for – uncompromisingly rugged, uncompromisingly stylish.

Made in Hoppegarten near Berlin, designed for real outdoor performance: URBN HOOP® combines durable materials, innovative construction, and a distinctive look. No rattling, no rust, no fuss – just real swish, everywhere and always.

And the best part: with the URBN HOOP® Customizer , you can personalize the system—colors, styles, city vibes—making it truly unique. Designed for everyone who wants to redefine streetball.

If you want URBN HOOP®, you can't go past smb Berlin.
As the exclusive license partner of Dunk Dream Labs, we hold the worldwide rights—and open the doors for all who want to bring this system to the streets.


Ready for the next level?