URBN HOOP® – The new game begins.
Streetball is more than just a game. It’s expression, attitude, movement. And that’s exactly what URBN HOOP® was built for – uncompromisingly rugged, uncompromisingly stylish.
Made in Hoppegarten near Berlin, designed for real outdoor performance: URBN HOOP® combines durable materials, innovative construction, and a distinctive look. No rattling, no rust, no fuss – just real swish, everywhere and always.
Customizer
With the URBN HOOP® Customizer, you take real individuality to the next level.
You put together your streetball hoop exactly the way you want it – from ring color and materials to the ropes, clips, connectors and drillings. Every detail is your call.
Awards:
ISPO AWARD 2025 Winner
The URBN HOOP® – The Reinvented Streetball Hoop – has been officially honored with the ISPO Award 2025 and is now recognized as one of the most innovative sports products of the year.
“By combining industrial design, urban culture, and engineering precision, it elevates the integrity of streetball to an entirely new level — one where every shot counts and every court has its own story to tell.”
ABOUT ISPO - ISPO is the world’s leading platform for the sports industry and sports innovation. Each year, an international jury of designers, engineers, sports experts, and industry professionals evaluates the best new products — independently, critically, and based on clearly defined criteria. The ISPO Award is one of the industry’s most prestigious distinctions. It serves as a globally recognized seal of quality and a powerful signal to decision-makers, architects, urban planners, and the entire sports market.
DESIGNPREIS BRANDENBURG 2025
The URBN HOOP® was awarded as a Winner at the Design Prize Brandenburg 2025 (Designpreis Brandenburg 2025) in the category Product Design / Industrial Design.
The competition evaluates outstanding design across all industries — there is no dedicated category for sports equipment. URBN HOOP® therefore competed against projects from furniture, industrial, lifestyle and technology design.
Out of around 150 submissions, the eleven-member jury selected 31 projects. Being nominated already counts as an award and recognises exceptional design quality. Only 12 projects were awarded as winners and received prize money — including URBN HOOP®. This distinction confirms that URBN HOOP® officially ranks among the best design projects in Brandenburg in 2025 — across all industries. A strong recognition of our design quality, technical innovation, and our position at the intersection of sport, culture and contemporary product design.
The Designpreis Brandenburg is a prestigious state-level design competition in the German federal state of Brandenburg. It is awarded by the Ministry of Economic Affairs, Labour, Energy and Climate Protection of the State of Brandenburg. The aim of the award is to highlight the creative and economic strength of Brandenburg’s design and creative industries.
If you want URBN HOOP®, you can't go past smb Berlin.
As the exclusive license partner of Dunk Dream Labs, we hold the worldwide rights—and open the doors for all who want to bring this system to the streets.
Ready for the next level?
