URBN HOOP® – The new game begins.

Streetball is more than just a game. It’s expression, attitude, movement. And that’s exactly what URBN HOOP® was built for – uncompromisingly rugged, uncompromisingly stylish.

Made in Hoppegarten near Berlin, designed for real outdoor performance: URBN HOOP® combines durable materials, innovative construction, and a distinctive look. No rattling, no rust, no fuss – just real swish, everywhere and always.

And the best part: with the URBN HOOP® Customizer , you can personalize the system—colors, styles, city vibes—making it truly unique. Designed for everyone who wants to redefine streetball.

ISPO Award 2025 Winner

In 2025, the URBN HOOP® was honored with the prestigious ISPO Award – one of the most important international prizes for sports innovation. According to current knowledge, it is the first streetball hoop ever to receive an international innovation award.

The jury evaluates entries based on criteria such as innovation, functionality, durability, design, sustainability and cultural significance.

With this award, one thing is clear: the URBN HOOP® is not just a hoop – it is...
"…a milestone in the history of streetball."

If you want URBN HOOP®, you can't go past smb Berlin.
As the exclusive license partner of Dunk Dream Labs, we hold the worldwide rights—and open the doors for all who want to bring this system to the streets.


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